The Boutari bent a group of contracted producers of selected vineyards in the region and took over the organization of the group. This accomplishment led to the cataloging of the vineyards at qualitative levels, which was considered a model for Greek standards.
Its vineyards are located on the sunny south-east slopes of Mount Vermio, protected by the cold northern winds. The profuse rainfall and the relatively cool weather play a beneficial role in the development and fruit-bearing of the vines. The soils are marl (clay loam), calcium-rich, and perfect for producing wines with a rich body. The Xinomavro red variety (VQPRD Naoussa) produces exceptional red wines apt to ageing and many different types of wine with their own particular characteristics.
During the ‘80s, the farming of the foreign varieties Merlot and Syrah also began; their results were inspiring and led to the creation of single-variety wines and to wonderful blends with Xinomavro. This has proven the potential of the vineyard and its further development in the future.