The history of the Ceretto brand has all of three generations whose mission for more than seventy years has been excellence in wine, ambassador of Piedmont and Italy throughout the world. The Langhe like the old West: mysterious, sun-blessed moorland, and hills which are still wild and untamable despite the Cartesian logic of their division into rows of vines.

An El Dorado. A boundary land with its own gold rushes, pioneers, family sagas, gambles that paid off and hard-earned fortunes, and blood ties those expand into bottomless roots.

It was Riccardo, the organizer, who decided to strap up the creative oomph of an exclusive region by planting the first vineyards and setting up the original nucleus of the family firm in Alba.