Santa Barbara had the good fortune of being the site of one of the numerous California Missions built by the Franciscan Brothers in the late 18th century. The good brothers needed altar wine and a source of reliable drink. Wells and stored water had a habit of becoming contaminated

The modern era began in 1962 with the establishment of Santa Barbara Winery. At that time there were no vineyards in Santa Barbara County. Grapes needed to be shipped from a county to the north, over 100 miles away. Two Bakersfield expatriates planted the first new vineyard in the county in 1965.

Experienced growers, they benefited handsomely from the wine boom of the late 60s, and the rest is history. There are now over 100 wineries and 20,000 acres of grapes in the county.

Santa Barbara with its three appellations, or districts, Santa Ynez Valley, Santa Rita Hills and Santa Maria is now a very big player. The climate ranges from the very cool to the very warm, allowing for a wide selection of grapes.

One of these, Pinot Noir, a cool climate variety, was the principal beneficiary of the movie Sideways, a movie that put Pinot Noir from Santa Barbara on the map